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Certavant

Who it’s for

Built for the people who use AI to do the work — and the teams who depend on them.

Two audiences, one standard. Find your case below.

I’m an individual I’m a team or company

For individuals

Anyone can say they “use AI.” You can prove it.

The career case

Employers have already decided this matters. 60% say they’d choose a less-experienced candidate who holds a generative-AI credential over a more-experienced one who doesn’t, and 94% say they’d pay a micro-credential holder a higher starting salary.1 Meanwhile the pay premium for AI skills climbed from 25% in 2024 to 62% by 2026, and it’s highest in the non-technical, role-based work Certavant certifies.2 The demand is settled. What’s been missing is a credential an employer can actually trust.

Why a CAI credential

  • Proof over claims. “Familiar with AI tools” is on every résumé now. A CAI credential is the graded work that backs it up.
  • The credential is a portfolio. Every credential is a public evidence page with your real work embedded.
  • Role-specific, not generic. You’re certified for Marketing, Sales, Support, HR, or Data & Business Analysis — not AI trivia.
  • A free place to start. CAI-1 “AI Foundations” costs nothing and is a real, failable exam.
  • LinkedIn-ready titles. Credentials read cleanly on a profile — for example, CAI-2 AI Practitioner (Marketing).

Your path: a marketer’s example

CAI-1 — AI Foundations

Prove the fundamentals: prompting, verification, and handling data responsibly.

CAI-2 — AI Practitioner (Marketing)

Build a campaign brief with AI, catch seeded errors in a competitive analysis, and re-issue it with a verification log.

CAI-3 — AI Automation Specialist (Marketing)

Move from using AI to orchestrating the automated workflows behind the campaigns.

CAI-4 — AI Systems Architect

For when you’re accountable for how a whole organisation uses AI.

For teams & companies

You bought the AI tools. Do you know who can actually use them?

Most organisations have paid for AI seats and run some training, and still can’t answer the simple question: who on this team can genuinely do the work well, and who’s just been shown the buttons? Course-completion reports don’t tell you. A performance credential does.

Why Certavant for a team

  • Verify real capability, not course completions. A CAI pass is graded work, not a progress bar at 100%.
  • Assign tracks with due dates. Assign a track, set a deadline, and let automatic reminders do the nudging.
  • See per-learner progress. A dashboard shows where each person is, their results, and links to their credentials.
  • An org verification view. A roll-up of held credentials for leadership, customers, or a regulator.
  • EU AI Act Article 4 readiness. A verifiable, performance-based record supports the obligation to ensure staff AI literacy.
  • Self-serve, from a handful of seats. Buy seats, invite your team, and start — no sales call or large minimum.

How rollout works

Buy seats and invite your team.

Start small and send invites. No demo required.

Assign a track with a due date.

Pick tracks that fit each role and let automatic reminders handle the follow-up.

Watch the dashboard fill in.

Track progress and results, see credentials as they’re earned, and export the data anytime.

Sources: 1. Coursera, Micro-Credentials Impact Report 2026. 2. PwC, Global AI Jobs Barometer.